"Don’t judge a book by its cover? NO! People judge books by their cover! They fucking do it. They MUST judge books by covers!!! I am a designer! That’s what we do! TO MAKE PEOPLE JUDGE AND INTERESTED BY THE COVER!"
my cousin, art student (via thecaptainswanskiss)
As a librarian THIS IS SO TRUE. Good covers make or break books. Make it too feminine looking, a boy will never touch it (maybe you’re marketing to girls, but it seems like sometimes that’s cutting off a demographic depending on the book). Make it too dated looking or cheesy and NO ONE will touch it. Many a good book has been doomed by an ugly ass cover.
A book store owner and I were just talking about out facing books and how important that is the other day. You’ve got to flip the cover out to be visible because the cover is what makes you PICK THE BOOK UP.
(Source: ectoro, via hammandbuble)